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It’s important for small businesses to stay on top of the social media trends to gain an edge in the market.
Here are some trends that will help keeping your business ahead of your competition:
1. Mobile Marketing and Geo-Location
In 2010, iPhone and iPad applications were downloaded more than 7 billion times times. With the smart phones and tablets becoming widely spread, people interact with content on the go. Mobile users use foursquare, yelp, facebook places and other geolocation apps to ‘check-in’ the shops, restaurants and venues they visit, leave feedback and make decisions based on the reviews left by other users. Many businesses offer mobile app downloads to allow their customers to interact on the go. This means, a business with a mobile app and mobile presence will be a few steps ahead of the competition.
2. Online Videos
Online videos are the fastest growing social media trend. With the increase in mobile device sales, video engagement is higher than ever. In October alone, 5.4 billion videos were viewed online – 2 billion of those were shared on facebook. Creating a YouTube channel and streaming those to your web site and facebok business page is a good tactic, but encouraging your customers to generate videos by running video contests will go further than just streaming videos.
User generated videos get more attention than plain advertisement videos. Online videos should not be in the traditional advertisement format, but following the viral video trends and truly reaching out to your audience rather than just selling stuff.
3. Online Coupons and Deals
Services like Groupon are rapidly gaining popularity among consumers. People are following deal sites on social media, and signing up in their mailing lists to receive offers. You should consider creating an attractive offer and syndicating through a service like groupon, which is a very economical method for new customer acquisition.
Another way to attract new customers and reward your existing customers is to place limited time offers on your facebook fan page. You can reveal a coupon for the people who ‘Like’ your fan page, which will be visible only to your ‘fans’. You can turn this into a viral campaign by utilizing software to let your ‘fans’ get access to yet another deal if they forward the offer to a number of friends. This method has been proven to drastically increase the fan page conversions and generating a large number of leads. If you require the people to opt-in to your newsletter in order to get the coupons, you can always follow up with them and increase your repeat business.
If you want to implement these methods for your business, give us a call at (210) 544-5511 or email us at firstname.lastname@example.org to set up a demonstration appointment so we can show you how to take advantage of these techniques to increase your revenues by at east 30% within the next 60 days.