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Facebook has recently updated the facebook pages and made some major changes. The new system allows you to use facebook as your business or brand, rather than your individual profile.
Here is the official update from facebook:
- You now have the flexibility to interact with the other areas of Facebook as a page.
Get notifications when fans interact with your page or posts
See activity from the pages you like in your news feed
Like other pages and feature them on your page
Make comments as your page on other pages
What does this mean for your business and brand?
You can “Like” and intract with other business pages, post under your brand on their walls and build relationships along with more visibility. You can feature each other’s pages with your joint venture partners. You can also watch your competitors in the newsfeed if you follow their pages.
Navigating around Facebook and posting comments on other businesses’ pages as your company brand is a pretty big opportunity if you do it right.