There is a well known motto in the marketing circles: “The money is in the list”.
Most successful blue chip businesses utilize autoresponders to generate leads on autopilot and keep in touch with their existing customer base. An autoresponder is an email marketing solution which allows you to create opt-in mailing lists. Small businesses can greatly benefit from using autoresponders, since a mailing list is a very economical solution for lead generation compared to traditional spray & pray advertising methods.
The possibilities are endless if the autoresponder is used right. You can announce news such as new product lines and services, happy hours, seasonal specials and store events. You can send coupons and offers to bring the customers back to the shop, run referral campaigns and offer them a special for referring friends and family, survey them to find out important statistics and demographics. Customer surveys are extremely powerful when done right, and if you have an autoresponder solution in place, you can run surveys on your customer base yourself rather than hiring a survey company to do it for you.
Another great thing about autoresponders is that you can test your newsletter conversions. A good autoresponder software has built in analytics and statistical tools, where you can track the number of emails that get opened, number of clicks, what days and hours people read your emails most (so you can schedule your newsletters accordingly), which subject lines get the hightest open rates, etc. This gives you a clear view of your customers and what interests them.
It’s kind of like an X-Ray: You get to see everything! With traditional “spray and pray” advertising such as print ads and flyers, you have no idea who reads it and who throws it away.You also have no way of tracking it. With an email marketing campaign, you can easily tell what offers convert and send out more like those.
If you would like to learn more about how to set up an autoresponder and how to build a sales funnel with it, email us at firstname.lastname@example.org or call us at (210) 544-5511.