Video Marketing Tips For Small Businesses

Online Marketing, Social Media For Small Business No Responses »
Mar 092011

Video marketing is an extremely powerful method for free traffic generation. With the right kind of videos, you can generate laser targeted traffic for free and boost your image.

Small Business Marketing Tip #1: Create A Video Sitemap

Video sitemaps are one of the biggest examples of greatly underutilized  features. Many SEM/SEO companies out there are not aware of this simple but powerful feature and do not offer it as a service.

 

Video sitemap is a powerful shortcut to high rankings for high competition keywords. They get ranked in Google top 10 within days if not hours. For video sitemaps to get ranked, you need to host the videos on your own server or hosting account, not on youtube. You can then insert these videos in your blog posts and generate a dynamic video sitemap, and submit it to major search engines via their webmaster tools (Google webmaster central is great for this).

Video results for your target keyword will come up before all those optimized web site results, and generate plenty of free traffic.

Small Business Marketing Tip #2: Video Responses

 

Youtube allows posting your videos as responses to other videos. Submitting video responses to high traffic videos is a great way to get some of their traffic and generate leads. The important thumb of rule to follow: Submit video responses related to the topic of the video and use the same tags and keywords to ensure your video has a high chance of getting features in the ‘related videos’  section at the end of high traffic videos. You can post only one video as video response at a time, posting the same video on multiple video responses is not allowed on youtube.

 

Small Business Marketing Tip #3: Viral Videos To Be Shared

 

Make your videos related to current news, hot topics, popular culture items to gain more social media exposure and viral traffic. If your video is interesting, funny or unusual, it has higher chances of going viral. Viral videos are the kind of videos people share with their friends, email around, post on facebook. Remember the Star Wars Kid and the Numa Numa guy videos which became internet culture icons quickly. These are great examples of viral videos. If you run a shop or service business, you can record some funny or interesting videos. Do you attend trade shows, charity events, etc? These can be great places to shoot interesting videos.

 

Last, but not least, don’t forget to upload your videos to top video directories!

Posted by at 12:39 am

Social Media Case Study: A Bakery Gets Sweet Returns From Social-Media Blitz

Online Marketing, Social Media For Small Business No Responses »
Feb 142011

From the WSJ Blog:

When a December blizzard buried Spot Dessert Bar under nearly two feet of snow, business slowed to a crawl. But the bakery in New York’s East Village quickly got customers back—by offering half-price hot drinks on Facebook, Twitter and its blog.

Full article

Offering a coupon on your Facebook landing page and revealing it once the people ‘Like’ your page is a proven technique to increase conversions by at least 25%.

Are you taking advantage of customized FBML tabs on your Facebook page?

If you would like to implement this for your business, our experts can help you, give us a call at (210) 544-5511 and leave a voicemail to set up an appointment to start your Facebook campaign!

Posted by at 4:55 am Tagged with: , , , , ,

Are You Taking Advantage Of The New Facebook Pages?

Online Marketing, Social Media For Small Business No Responses »
Feb 112011

Facebook has recently updated the facebook pages and made some major changes. The new system allows you to use facebook as your business or brand, rather than your individual profile.

New facebook changes bring opportunities for small businesses

New facebook changes bring opportunities for small businesses

Here is the official update from facebook:

  • You now have the flexibility to interact with the other areas of Facebook as a page.
  • Get notifications when fans interact with your page or posts
  • See activity from the pages you like in your news feed
  • Like other pages and feature them on your page
  • Make comments as your page on other pages

What does this mean for your business and brand?

You can “Like” and intract with other business pages, post under your brand on their walls and build relationships along with more visibility. You can feature each other’s pages with your joint venture partners. You can also watch your competitors in the newsfeed if you follow their pages.

Navigating around Facebook and posting comments on other businesses’ pages as your company brand is a pretty big opportunity if you do it right.

Get a custom tailored facebook page for your business today – Call us at (210) 544-5511

We will set it up for you and train your staff on how to use it efficiently.

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Are These Social Media Trends Part Of Your Marketing Strategy?

Online Marketing No Responses »
Feb 102011

It’s important for small businesses to stay on top of the social media trends to gain an edge in the market.

Here are some trends that will help keeping your business ahead of your competition:

1. Mobile Marketing and Geo-Location

In 2010, iPhone and iPad applications were downloaded more than 7 billion times times. With the smart phones and tablets becoming widely spread, people interact with content on the go. Mobile users use foursquare, yelp, facebook places and other geolocation apps to ‘check-in’ the shops, restaurants and venues they visit, leave feedback and make decisions based on the reviews left by other users. Many businesses offer mobile app downloads to allow their customers to interact on the go. This means, a business with a mobile app and mobile presence will be a few steps ahead of the competition.

Mobile marketing and geolocation

New geolocation apps are designed to be addictive like video games: They have features like tagging friends, unlocking badges and collecting points.

2. Online Videos

Online videos are the fastest growing social media trend. With the increase in mobile device sales, video engagement is higher than ever. In October alone,  5.4 billion videos were viewed online – 2 billion of those were shared on facebook. Creating a YouTube channel and streaming those to your web site and facebok business page is a good tactic, but encouraging your customers to generate videos by running video contests will go further than just streaming videos.

Small Businesses Should Utilize Social Media Trends

Small Businesses Should Utilize Social Media Trends

User generated videos get more attention than plain advertisement videos. Online videos should not be in the traditional advertisement format, but following the viral video trends and truly reaching out to your audience rather than just selling stuff.

3. Online Coupons and Deals

Services like Groupon are rapidly gaining popularity among consumers. People are following deal sites on social media, and signing up in their mailing lists to receive offers. You should consider creating an attractive offer and syndicating through a service like groupon, which is a very economical method for new customer acquisition.

Groupon is the biggest online deal site

Groupon is the biggest online deal site

Another way to attract new customers and reward your existing customers is to place limited time offers on your facebook fan page. You can reveal a coupon for the people who ‘Like’ your fan page, which will be visible only to your ‘fans’. You can turn this into a viral campaign by utilizing software to let your ‘fans’ get access to yet another deal if they forward the offer to a number of friends. This method has been proven to drastically increase the fan page conversions and generating a large number of leads. If you require the people to opt-in to your newsletter in order to get the coupons, you can always follow up with them and increase your repeat business.

If you want to implement these methods for your business, give us a call at (210) 544-5511 or email us at info@abetterimagemarketing.com to set up a demonstration appointment so we can show you how to take advantage of these techniques to increase your revenues by at east 30% within the next 60 days.

Posted by at 11:02 pm Tagged with: , , , , , , , ,
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